Yesterday I was finding something at Google,when suddenly I found an article on Numerology.I just clicked it out and found something interesting to read.
My attention was diverted towards it.I was looking something else and looked and read something else.
That article was highlighting,the personality traits of a person,who are born on 3,12,21 and 30.
I found my birth date in it and started reading out the article.I was very much eager to match my personality traits with the traits that were described in the article.
After reading one article,I started generating interest, thereafter I clicked on one and then the couple of them.
Slowly slowly I found out, that most of the personality traits were matching with my real traits.Actually by reading articles one after the other,I was trying to find out whether the things described in such kind of articles are true or just a timepass.
Reading couple of articles on it may be to believed that Yes Numbers matters.
People from older generations used to read books and believe on Numerology easily, but it is hard to believe by people of our generation but yes slowly slowly I found my inclination towards it and started believing it.
After reading articles on Numerlogy,I felt as if some positive energy was flowing inside my mind and soul.
My ruling number is 3.Number 3 says that people with number 3 are ruled by planet Jupiter.
It says that people born with this number ie. Number 3 have personality traits which include:
4.Strong desire of knowledge
5. Love to socialize with people.
7.Finding good in every situation.
According to Numerology,the planetary action of Jupiter makes them move in diversified fields.
These fields include:
7 Sales Person
After reading and matching the traits,I found my inclination towards Numerology and started reading more, in order to verifying the facts and made myself convinced before writing my experience on my blog.
Numbers are everywhere.Love numbers and change your life.
Previously I never used to believe in numbers,although my boss used to say,Marketing is all about Numbers.
I was always having fear from numbers,but now after teaching children of younger generations with numbers.I started loving Numbers.
Life is one of the wonderful gift,given to us by God.It has two phases: Good one and a bad one,just like two facets of the same coin.
It is a combination of Happiness,sadness and unforgettable moments.
This is how the journey of life goes on.Yesterday I was sitting alone and talking to myself in silence,when I realised that although I am still 35 years,yet I have faced many phases both in personal and professional life.
The struggles which are beyond our control, result in making us stronger and bolder personality.
If we stop ourself for a second and look back the journey completed so far we smile with tiny droplets in eyes.
It is an roller coaster ride of life,just like a roller coaster,which is an amusement ride with tight turns,steeps slopes with little inversions.
It is the rider only who can feel and describe their roller coaster in a well defined manner respectively.
On this first day of 2021 let us all be the rider once again for the journey of life.
Creativity is an art of defining something in a unique manner.
It is an inbuilt quality which comes out.Creativity is one of the characteristics present within an entrepreneur.
I still remember,few years back I used to teach entrepreneurship development to the students as one of their subject.
It is currently too included in curriculum of various universities.
Government is too busy in promoting and supporting “the growth of SME’s”.
Financial aids is one of the way to support them along with marketing of the products manufactured within SME’s.
Entrepreneurship is the creation of an new enterprise, which involve the combining of land,labour and money in an effective and efficient manner.
It results in the creation of new product and services.Enterpneurship requires a deep understanding of Business Environment,which involves both Micro and Macro Factors.
This is what we call PESTLE analysis.
An entrepreneur is one who combines his or her effort in creating and building a new product or a business enterprise.
Entrepreneurship development is the process and entrepreneur is a person.
If we look back,their are number of examples present which follows the concept of entrepreneurship.
Creativity is one of the feature which results in creation of brands.
“Creativity is intelligence having fun”
Let us take an example of Lizzat papad which was started by seven gujarati ladies in a small room by only Rs 80 as capital in March 1959.
Now Rs 80 has been converted into Rs 800 crore and 7 women to 43000 women.
This Rs 80 was borrowed from a social worker to manufacture papad.
Need of livelihood for the ladies results in the creation of brand like Lizzat.
During the initial phases of the business,they too had faced number of hindrances.
These ladies were devoid of professional degree yet they were successful in their journey of setting and running an enterprise.
Currently Lizzat not only deals in papad but it offers masala,Wheat flour etc.
It is only possible with their hard work,determination and patience.
Another story if we look upon is of the brand Nirma with a tag line-washing powder Nirma.
It was started by Mr Patel,a chemist through his rigrous experimentation.
The idea of developing such product went into his mind, while he used to pass through his way to job.He used to observed ladies washing clothes at Hand PUMP in order to study their behaviour.
On reaching his room,he used to perform rigrous experiments by mixing various chemical components and heating them in a vessel.
The resultant that used to be formed,he used to deliver to the ladies who used to wash clothes on his way.In order to get the response of the resultant on the washing clothes.
He used to ask the response of resultant on hand and clothes while washing clothes.
This was performed on regular bases until the yellow powder that we call Nirma was developed.
The day came when this chemist turned into a business man.
BY 1985 in detergent segment.Nirma became the most valued powdered at cheap price.
It target completely on low income group and became market leader by defeating Surf from Hindustan Unileve Limited.
Mr Patel named this brand after his daughter name –Nirumpa.Currently having 23000 employees.
Mr.Karsan bhai Patel manufactured the Product at Rs 3.5 Kg which was cheaper than Surf as Rs 15kg produced by his strong competitor Hindustan Lever Limited.
Their concept of creating a brand was bulit on cost effective strategy.Offering value based product on a minimal cost.
During 90’s people were more conscious on spending less for valued product.
Currently Consumer is ready to pay any price for value based products.Their psychology has completely changed.
They look for product and services with better offerings rather than price.
Nirma is a brand of 90’s still in the minds of Indian Consumers,famous for its yellow powder.
It failed to develop a new product line. Currently it holds a market share of less than 6% in Laundry detergent segment.
The market is currently conquered by its strong competitor Hindustan Unilever Limited,as they have identified the market into premium,mid range and popular segment at the right time and diversified its product line.
Every business need creative skills in to develop innovative product/services at different phases of Product Life Cycle.
During this pandemic stage various e commerce giants have diversified themselves into essential categories from non essential categories.
Way to sustain in their respective industries.AMAZON,BIGBASKET etc.They have tied up with the banks like ICICI,HDFC to deliver essential products to consumer facing financial crunch by offering Credit cards.
This is what innovation in services.
So in the last we can conclude that for setting and sustaining a business.An entrepreneur should look for creative ways to deliver innovative products and services by adopting the right marketing mix and positioning strategies,through regular innovation,determination and hardwork.